Web Site Linking Policy

The City of Milwaukee views the provision of links to external web sites as a public service that can benefit its citizens and other site visitors. Overall, the City's web site should provide useful information and reflect a positive and inspiring image of Milwaukee to citizens, businesses and visitors. The City's web site should reflect the City's concern for its citizens, its technical progressiveness, and its support for economic and business development. The City will select links to external web sites to the extent the links help support these goals.

Links on the City's web site should also satisfy a governmental purpose. In particular, the City will consider providing links to sites that promote and protect the public heath, safety and welfare. The City's annual Plan and Budget Summary can be referenced for more information about the mission of individual City departments and agencies.

The City reserves the right to determine where external links will appear on its web site; i.e. what page the link appears on and where the link is placed on the page.

The following list contains examples of web sites that the City will consider when selecting links:

Other official government web sites.
Non-partisan web sites that encourage the informed and active participation of Milwaukee residents in government. (for example, www.smartvoter.com)
Web sites of nonprofit institutions, organizations or associations whose purpose is to provide the public with access to the arts, humanities, local culture or education.
Web sites of nonprofit organizations whose primary mission is to provide employment, health and other human services to Milwaukee residents.
Web sites of nonprofit neighborhood organizations.
Web sites of organizations funded by the City of Milwaukee.
Web sites of nonprofit organizations that help people find housing and encourage homeownership in Milwaukee.
Web sites of organizations that provide an index of housing options in Milwaukee.
Web sites of nonprofit organizations that provide support to other nonprofit groups or Milwaukee businesses.
Milwaukee Chamber of Commerce and other Milwaukee-based business association web sites.
The Greater Milwaukee Visitor and Convention Bureau web site and other web guides that provide an index of Milwaukee hotels, restaurants, retail stores and other similar businesses.
Internet mapping services.
Non-partisan web sites that provide information about public and private schools and post-secondary institutions in Milwaukee.
Local and regional broadcast and print media web sites.
Web sites of professional Milwaukee sports teams and venues in Milwaukee where their games are held.
Web sites of public or private organizations that have established a partnership with the City of Milwaukee government to help it meet its strategic goals.

This listing includes examples of web sites that would be consistent with and supportive of City of Milwaukee goals. However, the provision of a link to any site is not an endorsement of the organization or of site content. The City is not responsible for the content of any linked site or any link contained in a linked site.

The City of Milwaukee's web site will not provide links to:

Sites promoting illegal activities.
Sexually explicit sites.
Sites containing information that violates any of the City's affirmative action or equal opportunity policies.

The City's Chief Information Officer (CIO) will make the final determination on links to the City's web site, working in consultation with City staff. An appeal to that determination may be filed in writing with the Office of the City Clerk within 30 days of the determination. Appeals will be decided by the Administrative Review Appeals Board within 60 days of receipt of the written appeal.

Requests for clarification of this policy should be submitted to the City's CIO.

Suggestions for changes to this policy should be submitted to the City's CIO.

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